About HaraBara™

"We're about to see a technology and innovation driven growth story which will be at least as big as the railways, electricity, the motor car and information technology." We are not just claiming that. Nicholas Stern, author of "The Stern Report" said it. Every business will have to deal with this.

For executives facing this challenge of "green", who are dissatisfied with today's chaotic information overload, our patent pending HaraBara GreenBase™ is an essential information resource, structured for business, unlike the piecemeal, scattered presentation in the increasing number of green sites and sources. We have put together a comprehensive, in-depth way to access actionable information that saves our customers time and money and reduces risk.

Why "HaraBara" and what does it mean?

We named our company "HaraBara". Many people ask us why. Sometimes they mean "What does 'HaraBara' mean?", but sometimes they know what it means and still ask why.

, harA, means "green" in Hindi. Green in the sense of the color green, not in the sense "inexperienced" or "unripe" or a putting "green" or a vegetable or a Green Party member. It can also refer to a green area or landscape. It can also be a verb, "to green", that is, to cause to turn green with vegetation for example.

, BarA, means "full", "teeming"

So , harA-BarA, means "full of green" or "abundantly green" or "verdant"

The purist will note that I have been discussing Hindi words, and that clearly is pronounced with an aspirated "b". The character  would be rendered in the International Phonetic Alphabet /bʱ/, and more commonly in Roman characters "bh". So would be "hara-bhara". That is not the name of our company. If you Google "hara-bhara" you will find references to a snack called a "hara-bhara kabab".

, harA-barA, doesn't mean anything in Hindi. But in Mumbai it is a common way of pronouncing .

OK, but, you know, why?

Multiple choice:

1. It seemed like a really cool name
2. All the (other) good names were taken
3. If "Google" and "Yahoo" and "Orkut" are OK, why not "HaraBara"? Nonsense words are good as names because they don't restrict you or bring baggage. Viz. "Exxon", "Epson", "Skype".
4. We were planning to make India our first emerging-economy market, so a name with resonance there would be a good idea.
5. Once you give someone the name verbally, everyone knows how to spell it, allowing people to get to our website faster
6. All of the above
7. Some of the above
8. None of the above, but nothing else either
9. Something else not listed above

Extra Credit:

Use the following words in a sentence:  HaraBara™, famous, essential, excellent, recommended.